ABOUT
The story behind our collars, the craft that inspires us, and the causes we’re here to support
Our STORY
I fell in love with Morocco long before I started this brand.
On my trips there I noticed two things everywhere I went. The first was the incredible craftsmanship. Handmade textiles, traditional weaving techniques, and artisans creating beautiful products that felt full of character and history.
The second was the stray dogs. They were everywhere. Friendly, resilient, but often without the care, food, vaccinations, or homes they deserved.
So I started wondering: what if buying something for your own dog could help another dog at the same time? That's where the idea for the brand began. Every collar is handcrafted in Morocco using traditional materials and techniques. And with every purchase, we contribute towards helping local organisations care for stray dogs through vaccinations, food, medical treatment, and rehoming efforts.
And the name? That comes from my own dog, Dudley, who becomes the soppiest version of himself in the mornings. His nickname "sopdog", felt like the perfect name for what he helped inspire.
Because every dog is somebody’s sopdog.
— Chris, Founder
OUR MISSION
create beautiful collars with a story worth telling, while making life a little better for the dogs that need it most
OUR PHILOSOPHY
COURAGE. CREATIVITY. COMPASSION.
We believe making beautiful things and doing good should go hand in hand. These three principles guide what we create, who we work with and how we grow.
STAND FOR SOMETHING
Use business as a force for good. Speak up for what matters, challenge convention and put purpose before profit.
MAKE THE UNEXPECTED
Make room for colour, texture and individuality. Question the obvious, follow your curiosity and use distinctly human creativity to make things unique.
CARE BEYOND OURSELVES
Consider the impact of every decision on animals, people and the planet, and always strive to leave things better than we found them.
OUR IMPACT
WHAT WE SUPPORT, AND HOW
EVERY COLLAR HELPS A STRAY DOG
We donate a portion of the profits from every collar sold to organisations caring for stray dogs in Morocco. These contributions support work such as feeding programmes, vaccinations, veterinary treatment and rehoming. Our role is to support the people providing that care on the ground. As Sopdog grows, we want the help we can offer to grow with it. Because every dog deserves care.
SUPPORTING FAIRER INCOME FOR WOMEN
Our collar fabric is handwoven by women working through the Anou Cooperative, an organisation owned and managed by artisans across Morocco. Anou’s approach gives makers a role in running the business behind their craft. Artisans develop business skills, connect with buyers and take part in decisions that shape the cooperative.
This helps keep more of the value of their work within the artisan community. Anou also reinvests in training and employment. Working with the cooperative supports women earning a fairer income from their skills, with a voice in the business and greater control over their livelihoods.
WOOL THAT GIVES BACK TO THE LAND
Our wool yarn comes from Atlas Wool Supply Co. It sources wool from shepherds in the High Atlas Mountains and processes it close to where it is grown, in Aït Bouguemez.
Women from the valley run the mill’s production, using machinery powered by solar energy. Atlas also offsets its operational emissions and reinvests proceeds in regenerative land practices, helping care for the landscapes local livelihoods depend on.
The connection continues through the materials themselves: Atlas supplies yarn to artisans. Our choice of wool supports a business investing in both the craft community and the land behind it.
Frequently asked questions
Why does a handmade collar cost more?
Each collar takes around a full day to weave by hand. Our prices reflect that time and skill, fair pay for the women who make them, and a contribution to rescue charities caring for street dogs in Morocco. We believe in making things thoughtfully, with care for people, animals and the planet.
When will my collar arrive?
Every collar is handwoven to order, so we make in small batches rather than holding large amounts of stock. It means less waste and fairer, steadier work for the artisans. We expect to dispatch our first batch in November, and we’ll email you tracking as soon as it’s on its way.
How do I choose the right size?
Measure around your dog’s neck where the collar sits, then add two fingers’ width. Use our size guide to find your size. If your dog is between sizes, choose the larger one.
What if it doesn’t fit?
No problem. We’ll swap it for a different size for free. Just reply to your order email within 30 days of delivery.
What materials are used?
Our collars are made from 100% wool from the Atlas Mountains, coloured with natural dyes and spun using solar power. Money from the wool is reinvested in local land regeneration projects. Finished with solid brass and brass-plated hardware.
Are the collars handmade?
Yes. Every collar is handwoven by women artisans in Morocco, and each one takes around a full day to make. Because they’re made by hand, small variations in colour and weave are normal, so no two collars are exactly the same.
Are the collars suitable for everyday use?
Yes. Wool is naturally breathable and soft, so it’s comfortable for all-day wear. Our collars are designed for everyday walks, rain or shine.
Can I attach a lead and ID tag?
Yes, both clip onto the D-ring. That said, our collars are designed to be worn and loved, not to be in a tug-of-war. If your dog pulls hard, we recommend walking them on a harness or slip-lead and letting the collar do what it does best: looking good and carrying their ID tag. In the UK, dogs in public must wear a tag showing the owner’s name and address.
Can my collar get wet? How do I clean it?
A little rain is fine, as wool naturally copes well with damp. If your collar gets soaked, after a swim or a muddy walk, let it dry flat away from direct heat. To clean it, hand wash and spot clean with cold water and a mild wool detergent, then reshape and dry flat. Please don’t machine wash or tumble dry.
How does my purchase help stray dogs?
25% of our profits from every collar goes to Moroccan rescues that vaccinate, neuter and rehome street dogs. We also help fund reflective collars to keep street dogs visible to cars at night. And the women who make our collars earn a fairer share, with no middlemen.
Can I return my collar?
Yes. Return it unused within 30 days of delivery for a full refund. Or, if you know a dog who’d love it, pass it on. Your donation to dog rescues still counts.
